Social Media Portfolio
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Overview-
After 5 years of running my own successful nutrition business, I realized my passion lay in the business side of things. I now help dozens of other entrepreneurs in the health and wellness space to scale and sell their offers through social media, web design and course creation services. I take great pride in helping service-based entrepreneurs leverage their social media to grow their business and increase profitability. As a rapidly changing and growing industry, I work hard to stay up to date on new platforms, trends, and platform updates. I keep detailed records of engagement, reach, ROI, lead generation and other KPI metrics to assess current performance and make necessary changes for success. Bringing me onto your team means more than just someone to create and schedule content. I thrive on collaborating with my clients to create strategic business plans that assist them in hitting quarterly and yearly growth and sales goals.
Methodology:
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Focused on three KPI metrics for Instagram: Increasing followers, engagement, and CTA opt-ins.
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Connected with current and possible clients on Instagram to increase follower and post engagement.
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Directed engaged followers to Facebook Group to continue nurturing and improve conversion rate.
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Increased followers through collaborations with accounts in the functional health education space.
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Developed content pillars and posting strategy
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Created several viral posts under community hashtags that led to direct sales leads and reposts.
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Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories.
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Created Instagram contest and giveaway to assist in marketing campaign for new product launch.
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Gathered direct leads for sales that assisted in their monthly quote goals.
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Assisted client in strategizing lead magnet opt-ins, webinars and other strategies for lead generation and conversion.
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Designed and created strategic sales funnels and over-hauled her existing website to assist in conversion. testdontguess.org
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Helped analyze current business strategies and adjust as needed.
A few examples of my professional work
Test Don't Guess - Online Course and Web App for health practitioners
Goal: Increase followers on Instagram, increase lead generation through 'Calls To Action' and direct followers to Facebook Group to aid conversion.
Result: 140% increase in followers over 10 months, gained over 2,500 new leads through CTA's, grew Facebook group from 212 members to 613 and increased lead-generation conversion rate (those who opt-in to lead magnets and then converting to buying the course and app) from 36.20% to an impressive 48.18%
Methodology:
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Focused on three KPI metrics for Instagram: Increasing followers, engagement, and online bookings through CTA's
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Connected with current and possible clients on Instagram to increase follower and post engagement
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Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories
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Created Instagram contest and giveaway to assist in local brand awareness and increased followers
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Connected directly with local Jackson community to help increase brand awareness and sales
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Directed weekly scheduled Instagram lives
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Gathered direct leads for bookings with functional health practitioners
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Assisted client in strategizing lead magnet opt-ins, webinars and other strategies for lead generation and conversion
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Developed content pillars and posting strategy
Simply HEalth Collective - Brick and Mortar Wellness business
Goal: Create high quality, informative content and increase sales traffic to in-store services and online supplement store
Result: Increased local brand awareness, increased traffic to website and increased bookings for in-store services
Methodology:
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Focused on three KPI metrics for Instagram: Increasing followers, engagement, and website traffic through CTA's
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Connected with current and possible clients on Instagram to increase follower and post engagement.
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Increased followers through collaborations with similar accounts.
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Developed content pillars and posting strategy.
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Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories.
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Gathered direct leads through DMs for sales that assisted in sales goals.
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Created business plan, market research, competitor analysis, ideal client assessment and research and outreach strategy.
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Designed and developed full website. www.vyvefit.com
Vyve Nutrition - Sports supplement company
Goal: This is my own passion project I began a few months ago and have been working on in my free time - Goals have been to create high quality, informative content, grow brand awareness and increase website traffic and sales through Instagram and Pinterest
Result: Increased traffic to website by 38% and increased sales by 19.20%, growth in local brand awareness
Methodology:
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Focused on four KPI metrics for Instagram: Increasing followers, reach, engagement, and website traffic through CTA's.
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Directed engaged followers to supplement dispensary and health challenges to increase conversion and monetization.
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Increased reach through trending audio and specific IG reel strategy integration.
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Created viral reel under community hashtags that led to direct sales leads.
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Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories.
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Directed engaged followers to DM's as direct leads for sales.
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Assisted client in strategizing lead magnet opt-ins, course content creation and strategies for lead generation and conversion.
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Currently focusing on potential niche and strategies for passive income and increased bookings
Nurse Georgie Health -
Online and In-person health consults
Goal: Create high quality, informative graphic posts, Increase followers and reach, Increase dispensary sales and bookings for consults and challenges through 'Calls To Action'
Result: Increased reached by 75.4%, increased profile visits by 155% and increased website visits by 104%, broke record for highest views on a reel, currently working on strategy for opt-ins and list building for future course launch
Madi has been the marketing expert I desperately needed and never thought I'd be able to find. I truly couldn't be more grateful for the expertise she brings. Working with her is seamless in every way! It's difficult to find someone like Madi who really listens, and doesn't need her hand held. She consistently delivers quality social media graphics and creative posts which have helped my Instagram grow organically and reach my ideal audience. She brought my website to life and was able to capture exactly what I was desiring, even though I had a hard time articulating it. She delivers projects on time and has fantastic communication throughout. She is always willing to go the extra mile and is a joy to work with! 10/10 would recommend for any social media or website design project, large or small!
Jensen
Test Don't Guess
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With Madi, we were able to dramatically increase the amount of sales in our new development. She designed an effective marketing and advertising strategy for us that pulled buyers in, along side an effective and easy to use website that helped streamline the entire process. This gave us a resource to send prospective buyers to that provided a detailed plat map along with easy access to the neighborhood covenants. Working with Madi not only helped increase our sales, but it also helped lift a large amount of weight off my shoulders!
Valerie
Sand Pointe Development
"Madi was so helpful with optimizing my funnel and marketing campaign! She is super personable and she got the job done very quickly and efficiently. I am grateful for her services and recommend her services to anybody looking to scale their business."
Eliana
Eliana Elizabeth Marketing
Madison Miller
Hi there, I'm Madi. I am a digital marketer and designer with extensive experience and training in social media management and advertising. I take pride in helping entrepreneurs and small business owners achieve their growth and sales goals through strategic content creation, market research, ideal client analysis and business planning. As a rapidly changing and growing industry, I work hard to stay up to date on new platforms, trends, and platform updates. I keep detailed records of engagement, reach, ROI and KPI metrics to assess current performance and make necessary changes for success.
Methodology:
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Focused on four KPI metrics for Instagram: Increasing followers, reach, engagement, and website traffic through CTA's.
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Directed engaged followers to email opt-in and course waitlist.
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Increased reach through trending audio and specific IG reel strategy integration.
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Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories.
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Directed engaged followers to DM's as direct leads for sales.
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Assisted client in strategizing lead magnet opt-ins, course content creation and strategies for lead generation and conversion.
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Currently focusing on continued lead generation through IG while creating course content, funnels and webinars.
Jennifer Hawks HEalth -
In-person health consults and online courses
Goal: Increase followers and reach, Increase email list and online course sales through 'Calls To Action'
Result: Increased reach by +278%, accounts engaged by 61%, profile visits by 48.6% and total followers by 16% in first 3 months. Increased email list opt-ins by 28% and course waitlist by 20% through "Calls to Action"
Some of the other accounts we have and/or currently manage
@tetonpreservation
Historic Preservation Board in Teton County, WY
@simplyhealthcollective
Brick and Mortar Wellness Store in Jackson Hole, WY
@valerieneslen
Functional Nutritionist
@janel.joy
Holistic Practitioner & Bio-energetic testing
are you Ready to use your ig to it's fullest business potential...
without the time and headache!?
I'm standing by ready to take the weight off your shoulders!! Through a strategic content calendar, done-for-you static and carousel posts, detailed step-by-step reel scripts, thoughtful and strategic captions and calls to action, scheduled posting and goal-centered analytics, I'll help you tap into your IG's true business potential.
@wyomingstatebar
Wyoming State Bar
@expedition_winds
Guided Backpacking & Gear Drops in the WY Wind Rivers
NEW kids on the block
These accounts are just being on-boarded but we are looking forward to the results!